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EE MVNO List: Comprehensive Overview and Analysis

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Mobile Virtual Network Operators (MVNOs) are wireless communication service providers that do not own their own network infrastructure. As an alternative to the huge investment and process of setting up your own mobile operation, you can enter into an agreement with one of the mobile network operators (in this case EE) to buy bulk access to network services at wholesale rates.

The European telecom market witnessed significant changes in the 1990s due to market liberalisation. Before the 1990s, most European countries operated state-owned telecom monopolies. The European Union (EU) introduced regulations to open up the telecom market to competition - this process is often referred to as "market liberalisation."

In the mobile sector, liberalisation led to the introduction of new players in the market as a consequence of breaking the monopolies held by state-owned operators. The increased competition led to lower prices and better services for consumers and businesses. This competition also brought about innovation as companies had to compete not only on price but also on the quality and variety of their offerings.

The liberalisation of the telecom market in the 1990s also paved the way for the development and growth of mobile virtual network operators (MVNOs). The first significant MVNO agreement was established in Scandinavia in 1997 by Sense Communications with Sonera in Finland. Despite initial failures in other countries, Sense was able to sign a service provider agreement with Telia/Telenor Mobile for GSM network capacity access in 1999 which allowed the company to offer services to their own customers in Sweden and Norway.

By 2008, US wireless subscribers had a choice between around 40 MVNOs. As of 2022, there were 1,986 active MVNOs globally with Europe leading in terms of most active MVNOs in operation with 1,012, representing half of the total global MVNO market.

Who are the current EE MVNOs?

The following table contains the top 8 UK EE MVNO businesses.

EE MVNO Operators with Details

MVNO Network Used Features Benefits Drawbacks
Virgin Mobile EE 4G, 5G, VoLTE, WiFi Calling Good coverage, flexible plans, data rollover, data-free messaging on WhatsApp, Facebook Messenger and Twitter Some plans can be pricey
BT Mobile EE 4G, 5G, VoLTE, WiFi Calling Good coverage, access to BT Sport, free access to BT WiFi hotspots Some plans can be pricey, no longer taking new customers
Plusnet Mobile EE 4G, VoLTE, WiFi Calling Good coverage, cheap plans, data rollover No longer taking new customers
1pMobile EE 4G, 5G, VoLTE, WiFi Calling Full access to EE's network, cheap plans, no contract or credit check Minimum top-up requirement every 120 days
Talk Home Mobile EE 4G, 5G Same coverage as EE, cheap international calls, inclusive EU roaming, flexible 1-month deals No WiFi calling or 4G calling
IQ Mobile EE 4G, 5G Same coverage as EE More expensive, 3-month commitment
To The Moon Mobile EE 4G, 5G Full access to EE's network Main focus on financial products
Co-op Mobile EE 4G 1-month contracts, inclusive EU roaming No full access to EE’s network, pricier, no 5G access

Other EE MVNO Service Providers table.

Company Details
1pMobile Offers full access to EE's 5G, 4G, 3G, and 2G networks. 1p offer well-priced monthly plans with no contract or credit check. They also provide WiFi calling and 4G calling.
Talk Home Mobile Offers the same 5G/4G/3G/2G coverage as EE at much lower costs per month. They also provide cheap international calls and inclusive EU roaming on all plans with no data limits.
IQ Mobile Provides the same coverage as EE and has 5G data. IQ require a commitment of 3 months at a time.
To The Moon Mobile This network uses EE's full 5G, 4G, 3G, 2G network. The network seems mainly aimed at getting you to join their financial products such as pre-paid debit cards.
Co-op Mobile They offer all their plans on 1-month contracts but their customer base does not receive full access to EE’s network. They are pricier than other options.
Anywhere SIM Anywhere SIM offers a unique service where you can roam freely on all major UK networks. Roaming is particularly useful for users who travel frequently within the UK and find themselves in areas where certain networks have poor coverage.
CMLink CMLink is a service provided by China Mobile International Limited. The service targets Chinese immigrants, students and professionals living in the UK and travelling internationally.
CT ExcelBiz CTExcelbiz is a service in the UK operated by China Telecom Europe (CTE). CT provides a variety of flexible and cost-effective calling, texting and data plans to Chinese residents in the UK.
Delight Mobile Delight Mobile offers a wide range of bundle options, competitive pricing and the flexibility of a prepaid plan with the convenience of a contract plan.
Econet Mobile Econet Mobile offers services including cheap international calls, texts and data at great rates with a selection of mobiles. Econet also offers bundles which provide value minutes, texts and data.
Family Mobile Family Mobile was a service in the UK operated by Coms Mobile and used the EE network. Their services were aimed at families and offered the ability to manage multiple mobiles on one account.
Matrix Cellular Matrix Cellular is a popular option for international travellers because it offers services in over 150 countries. In addition to voice, data and SMS services, Matrix also offers add-on data packs for using apps which include WhatsApp and other social media platforms.
Natterbox Natterbox is a UK-based provider of VoIP Internet telephony service providing voice services to businesses and individuals worldwide. Natterbox offer a range of services including hosted PBX, SIP Trunking and a range of broadband packages.
Now Mobile Now Mobile is a service that offers low-cost international calls, texts and data. Now offer a variety of plans to suit different needs which includes pay as you go, monthly bundles and data packs.
Popit Mobile Popit Mobile is a service that offers a variety of plans to suit different needs, including pay as you go, monthly bundles and data packs. Popit also offer low-cost international calls and texts.
Simple Call Mobile Simple Call Mobile offers a variety of plans to suit different needs, including pay as you go, monthly bundles and data packs. Simple also offer low-cost international calls and texts.

Why choose EE as your MVNO?

If a business is considering setting up as an EE Mobile Virtual Network Operator (MVNO), there are several reasons to consider EE vs other MVNO options available in the marketplace.

EE operates the widest 4G coverage in the UK which reaches 99% of the UK population. Their extensive coverage ensures that your EE MVNO customers will have access to a reliable signal in most locations. There have been numerous independent tests which conclude that EE has consistently demonstrated the fastest 4G speeds which means customers can leverage the Internet to work from wherever they are located.

In addition to their 4G network, EE was the first UK network to launch 5G and continues to expand 5G coverage. If business customers have purchased a 5G-compatible phone, they can benefit from even faster speeds and more reliable connections.

EE also supports WiFi Calling and 4G Calling (VoLTE) which allows customers to make calls over WiFi in areas with poor signal and over 4G for better quality and faster connection times. We use 4G WiFi calling at Netify for employees due to poor network coverage. The flexibility across calling options can be a significant selling point for customers. EE permits tethering on all plans which can be a valuable feature for customers needing to use their laptop or tablet on the go without WiFi access.

EE also offer value add services to their deals which include free subscriptions to Apple Music, BT Sport and other services on some of their plans but you should note, they may not be available to your business when operating as an MVNO.  In terms of roaming, EE provides roaming in the EU with options for extra countries. As an EE MVNO, your business can leverage their reputation to offer new and existing customers a reliable and responsive service.

Year Event
2010 Everything Everywhere was formed as a joint venture between Orange UK and T-Mobile UK.
2012 Everything Everywhere launched a new brand offering the UK's first 4G and fibre broadband network.
2014 EE was named the largest and most advanced digital communications company in Britain, serving more than 27 million customers.
2015 BT announced it would be acquiring EE for £12.5 billion - the deal that was finalised in 2016.
2016 The Orange and T-Mobile brands were phased out in favour of the EE brand.
2019 EE launched the UK's first 5G network in six cities: London, Edinburgh, Belfast, Cardiff, Birmingham and Manchester.

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